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THE POWER OF HABIT

THE POWER OF HABIT
Why We Do What We Do and How to Change It

The Habit Cure xi

PART ONE The Habits of Individuals

1. ΤΗE HABIT LCΟΡ

How Habits Work

3

2. THE CRAVING BRAIN

How to Create New Habits

31

3. THE GOLDEN RULE OF HABIT CHANGE Why Transformation Occurs

60

PART TWO

The Habits of Successful Organizations

4. KEYSTONE HABITS, OR THE BALLAD OF

PAUL O'NEILL

Which Habits Matter Most
5. STARBUCKS AND THE HABIT OF SUCCESS

When Willpower Becomes Automatic

127

6. THE POWER OF A CRISIS

154

How Leaders Create Habits Through Accident and Design

7. HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO When Companies Predict (and Manipulate) Habits

182

PART THREE

The Habits of Societies

8

SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT How Movements Happen

215

9. THE NEUROLOGY OF FREE WILL

Are We Responsible for Our Habits?

245

APPENDIX
Cue

Click

Routine

THE HABIT LOOP

Reward
Good and bad habit how to change and adopt and how it affect for your betterment 

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